Common chimpanzee in the Leipzig Zoo. Image credit: Thomas Lersch, via Wikipedia. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. © 2010 PhysOrg.com (PhysOrg.com) — Published in Biology Letters, researchers led by Satoshi Hirata from the Great Ape Research Institute of Hayashibara Biochemical Laboratories in Japan reveal their findings on chimpanzee births. The researchers were able to observe the live births of three chimpanzees because they had developed a close relationship with the animals. Hirata and his team had essentially been living with these chimpanzees, even sleeping in the chimpanzee’s enclosures at night in order to be able to witness and capture the births on video. Before this research, no one had witnessed a live chimpanzee birth, as by nature chimpanzees get nervous at birth and seek isolation. During the births, they observed that, like humans, the babies are born facing away from the mother, or backwards.While they were witnessing the births, the researchers did not realize what they were about to discover would be something contributing to evolutionary theory. It was not until they had a discussion with a researcher in human childbirth that they discovered what their findings meant.Back in the 1980s, researchers suggested that a change in birthing position through human revolution was what led to the use of assistance with birth and midwifery. The idea behind this was that because the babies were born backwards, it made it difficult for a mother to pick up and nurture the baby as birth completed.Witnessing these chimpanzee births, and that fact that they are positioned the same as humans, show that this theory is not the case. Chimpanzees do not require another chimpanzee to assist with the birth, and as observed, they are more comfortable isolating themselves for birth.Wenda Trevathan, a biological anthropologist from New Mexico State University was the first to suggest this evolution to midwifery. While she never believed it was a necessity, she still believes it was an evolutionary change to something easier. She raises the question now that if the birthing of both humans and chimpanzees is similar, why is it that the chimpanzees have not moved toward having assistance with birth while humans have. Humans and chimpanzees, how similar are we? Explore further Citation: Chimpanzee birth similar to humans: study (2011, April 21) retrieved 18 August 2019 from https://phys.org/news/2011-04-chimpanzee-birth-similar-humans.html More information: Mechanism of birth in chimpanzees: humans are not unique among primates, Biol. Lett. Published online before print April 20, 2011, doi: 10.1098/rsbl.2011.0214AbstractResearchers have argued that the process of human birth is unique among primates and mammals in that the infant emerges with its face oriented in the opposite direction from its mother (occiput anterior) and head rotation occurs in the birth canal. However, this notion of human uniqueness has not been substantiated, because there are few comparative studies of birth in non-human primates. This paper reports the mechanism of birth in chimpanzees (Pan troglodytes) based on the first clear, close-up video recordings of three chimpanzee births in captivity. In all three cases, the foetus emerged with an occiput anterior orientation, and the head and body rotated after the head had emerged. Therefore, these characteristics are not uniquely human. Furthermore, in two of the three cases, the chimpanzee newborns landed on the ground without being guided from the birth canal by the mother. The fact that the human newborn emerges with an occiput anterior orientation has thus far been taken as evidence for the necessity of midwifery in modern humans, but this view also needs revision. Our observations raise the need to reconsider the evolutionary scenario of human birth.
© 2016 Phys.org (Phys.org)—A team of chemists at Columbia University in New York has for the first time linked together superatoms to make new types of molecules. As they note in their paper published in the journal Nano Letters, the technique may be used in the future to create unique materials with applications in magnetics and electronics. Journal information: Nano Letters This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. More information: Anouck M. Champsaur et al. Building Diatomic and Triatomic Superatom Molecules, Nano Letters (2016). DOI: 10.1021/acs.nanolett.6b02471AbstractIn this study, we have developed a method to create Co6Se8 superatoms in which we program the metal–ligand bonds. We exclusively form the Co6Se8 core under simple reaction conditions with a facile separation of products that contain differential substitution of the core. The combination of Co2(CO)8 and PR3 with excess Se gives the differentially and directionally substituted superatoms, Co6Se8(CO)x(PR3)(6–x). The CO groups on the superatom can be exchanged quantitatively with phosphines and isonitriles. Substitution of the CO allows us to manipulate the type and length of chemical bridge between two redox-active superatomic centers in order to modulate intersuperatomic coupling. Linking two superatoms together allows us to form the simplest superatom molecule: a diatomic molecule. We extend the superatom molecule concept to link three superatoms together in a linear arrangement to form acyclic triatomic molecules. These superatom molecules have a rich electrochemical profile and chart a clear path to a whole family of superatom molecules with new and unusual collective properties. Evidence of magnetic superatoms could open doors to new spin electronics Credit: Nano Letters (2016). DOI: 10.1021/acs.nanolett.6b02471 Superatoms are actually clusters of atoms that appear to exhibit many of the same properties as elemental atoms (their electrons form a shell around a middle core), but because they are made of many particles they can have their properties changed by changing their parts—which makes them ripe for experimentation. In this new effort, the researchers have built very simple molecules using just two or three superatoms suggesting that it might be possible to create exotic materials from them.Superatoms are generally created by heating material that causes vapor to form—as the vapor cools, the atoms condense naturally to form superatoms in magic number combinations. Prior efforts to create molecules from them have generally involved taking advantage of self-assembly processes and because of that have not been systematic.In this new effort the team configured their super-atoms with a core of eight selenium atoms and six cobalt atoms. Then they added ligands from several other atoms to serve as a means to bond the atoms together (because their surface was well defined) resulting in triatomic or diatomic molecules. The idea, the researchers suggest, is to learn more about the ways such molecules can be made in order to create something that is superior to the individual pieces. They report that the super-atoms can be made to bond in ways very similar to traditional atoms and that they were able to replace the carbonyl groups used initially with phosphine moieties or isocyanide, which made it possible to regulate the length and type of chemical bridges that were forged. They expect that any future materials made from the new kinds of molecules will be conductive, magnetic or both—and that they will be customizable.The group has plans to build larger molecules while tinkering with their properties to see what sorts of materials might be made from them. Citation: Linking superatoms to make molecules to use as building blocks for new materials (2016, July 27) retrieved 18 August 2019 from https://phys.org/news/2016-07-linking-superatoms-molecules-blocks-materials.html Explore further
The “Lofotr” viking ship and the smaller “femkeiping”. Both recosntructions based on excavations from the Gokstad find. Credit: Geir Are Johansen/Wikipedia Experimentation suggests Vikings could have used sunstone to navigate © 2018 Phys.org Citation: Computer simulations show Viking’s sunstone to be very accurate (2018, April 4) retrieved 18 August 2019 from https://phys.org/news/2018-04-simulations-viking-sunstone-accurate.html A pair of researchers with ELTE Eötvös Loránd University in Hungary has run computer simulations that suggest that tales of Vikings using a sunstone to navigate in cloudy weather might be true. In their paper published in Royal Society Open Science, Dénes Száz and Gábor Horváth describe the factors that contributed to their simulations and what they found by running them. More information: Success of sky-polarimetric Viking navigation: revealing the chance Viking sailors could reach Greenland from Norway, Published 4 April 2018. DOI: 10.1098/rsos.172187AbstractAccording to a famous hypothesis, Viking sailors could navigate along the latitude between Norway and Greenland by means of sky polarization in cloudy weather using a sun compass and sunstone crystals. Using data measured in earlier atmospheric optical and psychophysical experiments, here we determine the success rate of this sky-polarimetric Viking navigation. Simulating 1000 voyages between Norway and Greenland with varying cloudiness at summer solstice and spring equinox, we revealed the chance with which Viking sailors could reach Greenland under the varying weather conditions of a 3-week-long journey as a function of the navigation periodicity Δt if they analysed sky polarization with calcite, cordierite or tourmaline sunstones. Examples of voyage routes are also presented. Our results show that the sky-polarimetric navigation is surprisingly successful on both days of the spring equinox and summer solstice even under cloudy conditions if the navigator determined the north direction periodically at least once in every 3 h, independently of the type of sunstone used for the analysis of sky polarization. This explains why the Vikings could rule the Atlantic Ocean for 300 years and could reach North America without a magnetic compass. Our findings suggest that it is not only the navigation periodicity in itself that is important for higher navigation success rates, but also the distribution of times when the navigation procedure carried out is as symmetrical as possible with respect to the time point of real noon. Journal information: Royal Society Open Science Explore further For the time period 900 to 1200 AD, Vikings, by nearly all accounts, ruled the northern Atlantic. Their skill in building strong boats and in navigation allowed them to travel throughout the North Atlantic. Prior research has suggested the Vikings used a type of sundial to navigate, which was apparently quite accurate. But what did they do when it was cloudy or foggy? Viking tales passed down through the generations claimed it was through the use of sunstones, which allowed Viking navigators to find the sun even on cloudy days. But proving the tales true has been problematic—no sunstone has ever been found on or near a Viking shipwreck. A crystal was found on a 16th-century English shipwreck in 2002—and English sailors could have learned to use them from the Vikings—but much stronger evidence is needed.Most who have studied the possibility of a sunstone assume it was a form of crystal—it has been noted that some crystals, such as those formed from calcite, cordierite, and tourmaline, can split sunlight into two beams even when it is cloudy—and when the crystal is turned, splitting the two beams at the same brightness, a navigator could see the polarized rings around the sun—effectively showing its placement in the sky.Száz and Horváth noted that thus far, no one has actually tested the use of such crystals to navigate from Norway to Iceland, Greenland, or even North America, likely because one or two excursions would not be enough to prove its usefulness, especially if it was not cloudy very often during such a journey. A better approach, they thought, would be computer simulations of multiple trips from one single point in Norway to one point in Greenland. After inputting data describing such trips, the researchers ran the simulations multiple times over the course of two specific virtual days, the spring equinox and the summer solstice. They ran the trials for different types of crystals and with differing intervals between sunstone tests.The researchers report that they found mixed results overall, depending on which type of crystal was used and how often a mariner made a sun reading. In the best-case scenario, however, they found that using a cordierite crystal for a minimum of every three hours was approximately 92.2 to 100 percent accurate. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
Journal information: New Journal of Physics This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Quantum theory is based heavily on probabilities, since measuring a quantum system doesn’t produce the same outcome every time, but instead yields one of many outcomes that each occur with a certain probability. Now in a new paper, physicists have presented a new quantum probability rule for assigning probabilities to measurement outcomes, or events, that essentially combines two of the most important quantum probability rules (the Born rule and the wave function collapse rule) into one. Citation: New quantum probability rule offers novel perspective of wave function collapse (2018, May 14) retrieved 18 August 2019 from https://phys.org/news/2018-05-quantum-probability-perspective-function-collapse.html Credit: Shrapnel et al. Published in the New Journal of Physics © 2018 Phys.org A non-probabilistic quantum theory produces unpredictable results More information: Sally Shrapnel, Fabio Costa, and Gerard Milburn. “Updating the Born rule.” New Journal of Physics. DOI: 10.1088/1367-2630/aabe12 Explore further The physicists, Sally Shrapnel, Fabio Costa, and Gerard Milburn, at The University of Queensland in Australia, have published a paper on the new quantum probability rule in the New Journal of Physics. One of the most important probability rules in quantum theory is the Born rule, which gives the probability that a measurement yields a certain event. However, things get a little bit more complicated when predicting consecutive events. Although in classical scenarios it’s possible to assign joint probabilities to consecutive events using conditioning, in quantum scenarios this is not possible since each measurement necessarily disturbs the system. So in quantum mechanics, the state must be updated with this new information after every measurement.In order to update the state, a “state update rule” or “collapse rule” is applied. In the new paper, the physicists explain that this update is basically an “ad hoc ingredient,” since it is introduced as an axiom (which cannot be proved), and is a completely separate entity from the Born rule. Although this additional rule works well for practical purposes, it poses problems for understanding the true nature of quantum theory—in particular, for interpretations of quantum theory as a statement about the knowledge of reality, rather than of reality itself.To address these problems, the physicists propose and prove a unified probability rule, which they call the “Quantum Process Rule.” They show that this rule is more fundamental than the Born rule, as both the Born rule and the state update, or collapse, rule can be derived from this new rule—that is, the update rule does not need to be independently introduced. Unlike the Born rule, the Quantum Process Rule can assign joint probabilities to consecutive events. One of the interesting implications of showing that wave function collapse follows from the new probability rule is that it suggests that the collapse does not need to be regarded as a fundamental aspect of quantum theory. This implication offers an alternative perspective of wave function collapse, as well as a new understanding of the nature of quantum theory.”The main significance of the work is that we derive a single, unified probability rule that subsumes both the Born rule and the collapse rule,” Shrapnel told Phys.org. “This means that one no longer needs to explain wave function collapse in terms of a physical process, but can instead view this part of the formalism as simply a case of classical probabilistic conditioning. It is this latter possibility that means we can consider the quantum state as being about our knowledge rather than a direct description of physical reality.”
Professional Locha, a stand-up comedy show is going to be staged in the Capital on 14 September at Epicentre, Gurgaon. All of us have different professions and every profession has its own pros and cons. This show will present how professionals from different professional backgrounds discuss it and generate real comedy. It will highlight the frustration of a professional and the pressure he/she handles everyday. So if you are stuck in a boring job, or you are misfit at your workplace, or you are mad at your boss for being a pain in the posterior region, than make sure you get the venue on time. It won’t help your situation, but it’ll make you laugh at a screwed up life. The artistes performing are – Amit Tandon, Madhvendra, Mayank, Pratyush, Shashwat and Prakhar. This team of frustrated comedians will leave no profession untouched and no job untarnished.
Satiate your love for Bengali cuisine as The Imperial, New Delhi’s Executive Chef Vishal Atreya brings to you gourmet from Kolkata kitchens, the culinary capital of Bengal. From ‘Daab Chingri’ to ‘Shukto’ and ‘Ilish Maach Bhape’, the spices, the flavours and the aroma will delight you in each bite. Take on an epicurean sojourn of East India, only at The Imperial’s Daniell’s Tavern. But in the meanwhile you can try these two recipes at home!DAAB CHINGRI Also Read – ‘Playing Jojo was emotionally exhausting’INGREDIENTSprawn c-grade 1 kgmustard seeds 25 gmyellow chilli powder 10 gmcoconut milk 500 mlg/g paste 10 gmsalt to taste 15 gmcoconut green 5 nos.haldi powder 15 gmdesi ghee 150 gmcoriander leaves 10 gmginger 10 gmonion seeds 10 gmjeera powder 15 gmkhus- khus 50 gmpunchpuran 10 gmMETHOD:-take a pan and heat oil in it-add mustered seeds and punchpuran. wait till it crackles- then add prawns, salt, turmeric pwd and cook it well-then add coconut milk and khus-khus paste Also Read – Leslie doing new comedy special with Netflix-finish with chopped corriander and serve it in a coconut shell ( daab)FISH FRYINGREDIENTSfish (calcutta bekti) 1 kgginger 30 gmgarlic 30 gmmaida 50 gmturmeric power 20 gmsalt 15 gmegg 5 nos.oil for frying 100 mlMETHOD: -take a bowl and add sliced bekti fish -than add ginger garlic paste, turmeric powder, salt, egg and flour- mix it well.then fry in oil and serve
Walking at varying speeds can burn up to 20 percent more calories compared to maintaining a steady pace, the findings showed.“We found that changing speeds can increase the cost of walking substantially,” said study co-author Manoj Srinivasan, professor of mechanical and aerospace engineering at The Ohio State University in the US. The researchers found that up to eight percent of the energy we use during normal daily walking could be due to the energy needed to start and stop walking.For the study, they measured the cost of changing walking speeds by having people change their walking pace on a treadmill while its speed remained steady. Also Read – ‘Playing Jojo was emotionally exhausting’“Walking at any speed costs some energy, but when you are changing the speed, you’re pressing the gas pedal, so to speak. Changing the kinetic energy of the person requires more work from the legs and that process certainly burns more energy,” first author of the study Nidhi Seethapathi, doctoral fellow in mechanical engineering at Ohio State University explained. “How do you walk in a manner that burns more energy? Just do weird things. Walk with a backpack, walk with weights on your legs. Walk for a while, then stop and repeat that. Walk in a curve as opposed to a straight line,” he said.The results suggest that by using traditional methods, people may be underestimating the number of calories burned while walking in daily life or playing sports. The study appeared in the journal Biology Letters.
The desire to have women in combat positions has now moved beyond the military to the central police organizations. The Indo-Tibetan Border Police has decided to have women officers recruited directly on the supervisory positions. The para-military organization’s Director-General Krishna Choudhary said on Tuesday women officers in supervisory officers rank – assistant commandments as well – would be recruited to lead the battalions.Talking to reporters at the ITBP headquarters in the national capital, Choudhary said that one-third ITBP will comprise of women officers. They will serve the nation on border posts alongside men in extreme climate conditions of China and Sikkim. In fact, 500 newly recruited women officers are already under training by ITBP. Also Read – Punjab on alert after release of excess water from Bhakra damThe border force plans to deploy three more battalions in the Naxal belt by next year. Presently, five battalions are posted in Narayanpur in Chhattisgarh. There are 1,000 officers in a battalion. That way, the ITBP will have 8,000 officers deployed in the Naxal-affected areas by next year.Speaking of the situation at the India-China border, Choudhary said there were no problems on either side of the fence. He added that whatever differences arise, they are due to “difference of perception”. Also Read – Union Min doubts ‘vote count’ in Bareilly, seeks probe“We should not become war- mongers. We are there on the border to guard, not to fight,” he said. ITBP will soon have 40 more border posts and 12 staging camps in eastern sector of the border, primarily in Arunachal Pradesh. The force has also procured 4,830 night vision devices worth Rs 81 crore for its operations on the border. The force will also have solar power run centrally heated posts on borders which are extremely cold and make it tough to work. These border posts will be operational by next year.
Kolkata: The campus of Visva Bharati University witnessed fresh unrest on late Saturday afternoon with some undergraduate students staging a sit-in demonstration infront of the Vice-Chancellor’s room in the central office building, demanding introduction of supplementary examinations.Three of the agitating students are on a hunger strike to press for their demand and have threatened to intensify the movement if they are not met. A few days back, the students had put V-C Sabujkali Sen’s office under lock due to the same reason. Also Read – Rain batters Kolkata, cripples normal life”We have been requesting the authorities to sit for talks with us so that the issue can be resolved but they are not interested,” an agitating student said.It may be mentioned that the university follows a semester system at the undergraduate level. Previously, when a student failed to clear a semester, there were facilities for supplementary examinations. However, after a section of teachers and academicians raised concern over the supplementary examinations stating it was affecting the standard of education, a series of meetings were held and the decision of scrapping such examinations was taken. A year back, during the tenure of the earlier V-C, the authorities had brought out a notification stating there will be no supplementary examinations at the undergraduate level. These students who are agitating in demand of supplementary examination have not been able to clear one or two semesters.A senior VB official said the students’ demand have already been communicated to MHRD but there has not been any response as yet.
For the vast majority of Americans who followed the music of John Denver — such as his anthem “Rocky Mountain High” or other big hits like “Country Roads”, and “Sunshine on My Shoulder” — he was unlike any other big musician and songwriter. With his Anna Zapp embroidered shirts, a gigantic pair of glasses, and a smile that melted hearts, Denver jubilantly entertained his audiences and shared with them his love for nature and wildlife.Photo of John Denver from 1974.John Denver is also remembered for leaving this world when his Long-EZ kit plane crashed into Monterey Bay, near Pacific Grove, California, on October 12, 1997 at 5:28 pm local time. The music legend was aged 53 and was flying with a revoked flying license.“Low fuel, a hard-to-reach handle to switch gas tanks and modifications to his homemade airplane may have figured in the crash that killed singer John Denver last year,” opened a report of his death published by the L.A. Times, a few months after the disaster when more precise details were made known following investigations.Denver’s live concert television special An Evening With John Denver (1975).His was born Henry John Deutschendorf, Jr. on December 31, 1943, in Roswell, New Mexico, but found his true home in Colorado. The musician began playing with various bands on the folk music circuit during his college years, and adopted the stage name John Denver after the capital city of his favorite state.Denver’s love for music began at 11-years-old, after his grandma bought him a guitar. And his passion for flying came from his father, Lt. Col. Henry John “Dutch” Deutschendorf, a U.S. Air Force test pilot.Doris Day and John Denver in a 1975 TV special Doris Day Today (CBS, Feb. 19, 1975).In 1969, Peter, Paul and Mary’s version of “Leaving on a Jet Plane,” written by Denver in 1966, made number one on the Billboard Hot 100 chart. Denver released his first commercial studio album, Rhymes and Reasons, the same year, which he promoted through an informal tour — playing free gigs and bagging local radio airtime as the writer of “Leaving on a Jet Plane.”His invasion of the American charts began quickly. In 1971, “Take Me Home, Country Roads” reached the number two spot, and was followed with a string of number one hits and successful albums. Three years later, his music was honored with the first significant recognition with the Academy of Country Music award for Album of the Year, for Back Home Again.Photo by Ron Galella/WireImageHe was also famed for his TV appearances, especially in Britain where none of his most popular songs — except “Annie’s Song” — did well on the charts. “Sure he was a hippie, but he was one the whole family could enjoy,” wrote the Independent in Denver’s obituary, published two days after his death.John Denver in a television special where he served as the program’s narrator.On the day of the accident, the singer took off from Monterey Peninsular Airport in a plane he had recently bought.It was an experimental homebuilt Long-EZ aircraft. The pre-flight technician report records that Denver was low on fuel at take off, and that the technician recommended the pilot refuel. He also noted that the positioning of the fuel selector handle would have made it difficult for the pilot to switch tanks.A Long-EZ two-seater canard plane.Denver had a history of Piloting an Aircraft Under the Influence of Alcohol, for which he faced court hearings in 1993 and 1994. Since his medical certificate had been revoked in 1996 by the Federal Aviation Administration for failing to maintain sobriety, he no longer held a valid permit to fly.However, the autopsy showed he had not been drinking on the day of his death.John Denver ‘Spirit’ Statue on the Windstar land in Snowmass, Colorado. Photo by SandianeCarter CC BY-SA 3.0So, how did the tragedy unfold? This was Denver’s second flight in his Long-EZ. He had taken around 30 minutes instruction on the ground from a pilot familiar with the model, but the person who built it had made some experimental modifications to the fuel system.A maintenance technician reported that Denver omitted to make a visual check of the fuel levels and refused the technician’s recommendation to top up.Before taking the route towards the ocean, Denver made a series of touch-and-go landings. All was fine until the plane reached the skies above the ocean when it suddenly banked to the right, then plunged into the water. The accident was witnessed by several people as it was happened close to the shore.The plaque marking the location of Denver’s plane crash in Pacific Grove, California Photo by Hardyfam44 CC BY-SA 3.0The official investigation by the National Transport Safety Board concluded that the pilot had most likely lost control of the aircraft after facing issues with the fuel selector, causing it nosedive into the ocean.According to AirSafe.com: “The Board determined that the builder’s decision to locate the unmarked fuel selector handle in a hard-to-access position, unmarked fuel quantity sight gauges, inadequate transition training by the pilot, and his lack of total experience in this type of airplane were factors in the accident.”Had Denver refueled before taking off, he would not have needed to switch to the reserve tank mid-flight. He was an experienced pilot, but his seemingly blasé attitude to making all the necessary pre-flight checks ended in tragedy.Read another story from us: The Day the Music Died – Rock n’ Roll’s Most Fateful Plane FlightHad he been alive today, he would be making plans for his 75th birthday which falls on New Year’s Eve. His music legacy lives on.
It’s an unimaginable day for the families of those lost in the tragedy, and to a lesser degree, the world of sports.Fans of the Chapecoense club gathered outside of the stadium to pay their respects to those lost in the crash. Advertisement According to a BBC report, members of Atletico Nacional club have asked that the cup be awarded to Chapecoense. A classy move fitting of the gravity of the moment.Here’s a heartbreaking video of Chapecoense celebrating their victory that put them in the Copa Sudamericana Final.#Chapecoense players celebrate reaching the Copa Sudamericana final days before tragic plane crash https://t.co/MM0xfzRsCZ #ForçaChapecoense pic.twitter.com/bMpnFw7ZyA— MailOnline Sport (@MailSport) November 29, 2016 Medellin, Colombia was the site of a horrific plane crash where 75 passengers were killed, including members of Brazil’s Chapecoense football club.According to reports, the plane crashed into a mountain on approach for landing. Miraculously, six passengers survived the crash.The Chapecoense club was set to face Medellin’s Atletico Nacional on Wednesday in the Final of the Copa Sudamericana, one of South America’s most prestigious club soccer championships.Chapecoense is a small club that had recently been promoted to Brazil’s first division, and had become a beloved national underdog story on their improbable march to the Final. RT GeniusFootball: Hundred’s of fans surround Chapecoense’s stadium to pray for everyone who lost their lives in t… pic.twitter.com/ONZnkAzIhl— Dunia Salgado (@DuniaSalgadoo) November 29, 2016
Norman: “Why not? What happened?”Cam: “Come on, bro.”Kuechly: “What?”Cam: “You can’t tell.” [Laughter] “Damn, Luke. What the f–k? Who team you on?” Advertisement HBO’s Hard Knocks is the top dog in the NFL team documentary game, but only follows a team through the end of training camp. Amazon’s All or Nothing embeds with a team for the entire season, which obviously produces some funny moments.One of the funnier scenes from this years’ episodes with the Panthers involves Cam Newton and Luke Kuechly hopping on a Facetime call with ex-teammate Josh Norman before the two teams met in Week 6. During the call, Norman casually asks about tight end Greg Olsen’s injury status, Before thinking, Kuechly gladly discloses that Olsen is out for the game, resulting in everyone cracking up that Kuechly coughed up the info so easily:Norman: “Hey, is [Greg] Olsen playing this week?”Kuechly: “Nope.” Don’t ever tell Luke Kuechly anything. Absolutely nothing. Gave it up WITHOUT HESITATION. 😂 😂Hilarious convo between Cam, Luke & ex-teammate Josh Norman pic.twitter.com/IqSw1kcI0v— Warren Sharp (@SharpFootball) July 19, 2019
With two stores in New York, one in Los Angeles and a robust website, the upscale consignment sneaker store Flight Club has remained popular with trendy teenagers and the “sneakerhead” set since 2005 by selling vintage shoes “new in the box.”Flight Club’s New York flagship on the corner of Broadway and 11th Street has no shortage of visitors, but director of business development John McPheters faced a challenge in getting them to buy. It seems many shoppers would see a shoe in the store and immediately go on their smartphones to find a better deal online–a process known as “showrooming.””If you look in our store, you might see a $3,000 pair of sneakers,” McPheters says. “When kids see these shoes, they’re in sticker shock, and there’s a knee-jerk reaction to see where else they can find [them]. So they go onto their phones and search.”The FixMcPheters turned to Swarm Mobile, a service launched in February 2012 that can help turn showroomers into paying customers. It does this by offering customers an app that pops up on their smartphones via Wi-Fi as soon as they walk in the door of a participating store. If customers click “yes,” a store-branded web app opens, and the retailer can track their web use and see what sites they’re visiting to check out price comparisons.The ResultsMcPheters set up Swarm at the New York flagship and the Los Angeles store and liked what he saw. “People who’ve interacted with Swarm buy more from us,” he says.Swarm can also be used to offer customers on-the-spot deals and incentives; at Flight Club these can include a free hoodie with a purchase of $400 or more.Because the service automatically loads all of Flight Club’s deals into the app, customers have information they need at their fingertips, freeing up the sales staff for more personalized service.”We get super slammed sometimes, and having this functionality takes the burden off our salespeople to remember every single price,” he says.”As we worked through the holidays, this became especially important.”McPheters declined to break out how much revenue has come via Swarm or how much Flight Club pays for the service (plans start at $49.99 per month). But Swarm claims that its pilot run at 30 retailers last year resulted in a 2.5 percent increase in per-store gross revenue, and that among customers who used the app there was a 12 percent increase in purchase price and a threefold increase in repeat visits.A Second OpinionSucharita Mulpuru-Kodali, principal analyst at Forrester Research Group in Cambridge, Mass., points out that there are a number of mobile services that track customers in brick-and-mortar stores, including shopkick and Euclid, and that it’s too early in their development to tell how effective they are at driving sales. “Just by being in the store, the consumer is already pretty far down the purchase funnel,” she says. “They’re likely there to buy anyway.”Of more concern to Mulpuru-Kodali is the privacy issue raised by these technologies. “A single piece of legislation could kill all of these mobile-marketing businesses. We just don’t know how it’s going to ultimately all shake out.” Growing a business sometimes requires thinking outside the box. This story appears in the March 2013 issue of . Subscribe » Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global 3 min read April 9, 2013 Register Now »
September 19, 2014 4 min read The humble About Us page: it’s one of the most visited pages on any site and also one of the most neglected and overlooked. We chatted with some of our favorite digital marketing experts on what’s usually missing to give you an easy checklist for your own site.Mistake #1: Not including contact information.Joanna Lord, BigDoorYou read that correctly. Some businesses just don’t include basics like telephone numbers and addresses — and don’t add new locations when their business expands. “The biggest mistake for small businesses is not putting their address, contact information and hours of business front and center. Too often small businesses think because it’s on local review sites or their homepage or footer it doesn’t also have to be clearly present on the About Us page.”Mistake #2. Not explaining what you do for a livingJason Falls, CafePressDon’t make people guess at how your company can help them. “Businesses typically do a really poor job of simply answering the question, “What do we do?” If I can’t read your first sentence or two and know instantly what service you provide, what products you sell or why I would want to use you, the page is a fail. And the more sophisticated the company, it seems the more I have to go hunt for information. I’ve spent 20 minutes on a site before looking for an address or the CEO’s name. If companies spent as much time making sure the basic information is there as they did on writing vague paragraphs of inspiration about some greater company vision that no one understands, we’d all be happier.”Related: 4 Secrets to Multichannel SuccessMistake #3: Neglecting to explain how great you are Eric Siu, Single GrainIf you offer a standout product service, here’s your chance to remind people. “Including links to your press mentions is something I see people missing out on often as well as including your team members. People like to see personality and also some of your accolades.”Mistake #4: Being boringBrian Honigman, BrianHonigman.comDon’t miss a chance to surprise and delight. “The point of the “about us” page is to educate visitors about your business, which means it should be interesting to read, view or interact with. For example, software company Moz has a very unique About Us page that features visuals of their staff, a visual timeline of the company’s history and is broken up into different sections featuring the company’s story, team, jobs, contact info and more.”Related: 5 Ecommerce Mistakes to Avoid: A Newbie’s GuideMistake #5: Forgetting to have funPeter Shankman, HAROLighten up a little. “The About Us page is a wonderful, wonderful way to “humanize” your business. You can have some fun with it, be a little funny, and really get to the human side of who you are and what you do. Also, you can have different About Us pages for different parts of your company. Check out the link from my Twitter profile. It drives to a “So you found me on Twitter” post. It keeps people excited and gives them a reason to return.”Mistake #6: Seriously, don’t forget to have fun Ilise Benun, Marketing-Mentor.com“Personality is missing from almost every About Us page I come across. Whether your business is online or brick-and-mortar, visitors to your website are looking for a sense of the people behind it. In fact, that may be the only thing that sets you apart from a competitor offering the same services or products. So inject some personality into your About Us page to clarify what makes you different.”Mistake #7: Putting the customer lastJim Joseph, Cohn & WolfWhatever you do, always keep your audience in mind: new and existing customers. “I’m a big believer that the “about us” section should really still be about the customer. A sure sign that it needs to be updated is when it’s all about me, me, me … when in fact it should be about what I can do for you.” Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Enroll Now for Free
Register Now » Opinions expressed by Entrepreneur contributors are their own. Three-dimensional printing technology was patented in the early 1980s by Chuck Hull, who co-founded 3D Systems, but it’s just now emerging as a trend.While the earliest applications of 3-D printing were limited to research and development labs, today the process is pervading almost every industry and the trend is showing no signs of slowing.Food can now be printed with 3D Systems’ ChefJet series. Designer Bradley Rothenberg recently debuted 3-D printed textiles on the runway at New York Fashion Week. The technology has even made inroads within the medical field with research supporting the viability and economical value of 3-D-printed prosthetic limbs.Related: 3-D Printing Points Way to Smarter Cancer TreatmentAs the cost of printing continues to decline, the technology is becoming increasingly accessible and consumer applications continue to evolve.Now that consumer-friendly printers are on the market priced for less than $2,000 and 3-D printing services are readily available, an inventor is more able than ever to bring ideas to fruition from his or her own garage.Three-dimensional printing “levels the playing field, putting the most advanced manufacturing tools on desktops, in garages and in small businesses all over the world, and making them readily accessible through service bureaus,” says Avi Reichental, president and CEO of 3D Systems of Rock Hill, N.C. Related: Small Businesses and Entrepreneurs Will Lead the Way for 3-D Printing AdoptionInventing is an iterative process. An entrepreneur learns by trial and error. Prototyping, whether through traditional means or 3-D printing, means the inventor must be aware of how each component affects the overall product, for better or worse.The use of 3-D printing has the ability to streamline this process in a timely and cost-effective manner. Design challenges and proof of concept viability become more apparent and drawbacks can be quickly remedied. While traditional prototyping requires a degree of craftsmanship, 3-D printing makes it easier to bring an idea to life without an entrepreneur getting his or her hands dirty, especially with the help of open innovation platforms.By participating in 3-D printing open-innovation platforms such as Spark, RepRap, Lulzbot and MakerBot Thingiverse, users can legally exchange digital information for products that will be 3-D printed. Members of the communities surrounding these platforms can access the computer-assisted drawings and files of other members to do three-dimensional printing.That way, individuals with product ideas can easily access thousands of product-design files that have been tweaked and uploaded. This collaborative exchange eliminates some of the preliminary guesswork involved with prototyping, making it easier for ideas to be conceptualized and then developed into prints.Access to 3-D printing open-innovation platforms is especially helpful when an inventor prints out an product that contains many internal components. Rather than exhausting a lot of resources to visualize, develop and print all the necessary pieces, inventors can often find the preliminary work in a form that’s ready to be printed and free to access.In addition, three-dimensional printing and computer-aided design services are becoming widely available to inventors who have a sketch or vision but who lack the technical skills to convert it into a printable file. Major office-supply chains, such as Staples, local printing and graphic shops and even UPS have begun offering 3-D printing services for a nominal fee. Of course, creating a prototype is just the first step in bringing an idea to market. Related: From Eye Shadow to Entire Houses: 7 of the Craziest 3-D Printed Creations Yet Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Growing a business sometimes requires thinking outside the box. 4 min read December 18, 2014
Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Opinions expressed by Entrepreneur contributors are their own. Register Now » As an entrepreneur, the one thing that I consistently wish for is for more hours in a day. Every startup has so many things to get done that getting all the boxes checked each day seems well-nigh impossible. However, I won’t give in to the friendly startup chaos. I’ve found ways to create time where there is none.Here are four secrets behind my time-stretching shenanigans.1. Zirtual.Zirtual is your very own personal assistant in cyberspace. Confused? Well, most small businesses are lean outfits with just enough people to get things going along smoothly. This means, having a personal assistant to run around doing time consuming chores is a luxury most small businesses can ill-afford.Zirtual offers small businesses exactly this in the form of a virtual assistant. With a Zirtual account, you can delegate non-productive tasks like filing invoices, chasing clients for payments, scheduling meetings into your calendar, making travel bookings, finding contact information for a potential client and so much more. With all your time-sinks out of the way, you now have all the time in the world to focus on what you do best — growing your business.2. LiquidSpace.LiquidSpace is, hands down, my favorite app to locate workspaces in any city in the world. The app offers freelancers, startups and small businesses the option of working in a shared office space without compromising on the quality of office infrastructure.It hunts down fully-outfitted workspaces to suit every kind of business need — from a single work desk to multiple desks, meeting rooms, conference rooms to private offices. No more wasting time running from one end of town to another in a new city for multiple meetings through the day.LiquidSpace is perfect for a startup with just a handful of team members who need to work together from a fully equipped, co-working space, or even for freelance consultants and coaches who want to schedule a client meeting or a training session. LiquidSpace gives you the option of renting spaces by the hour, per day or even on a monthly basis.Related: Office Space à la Carte Is on the Menu for Some Entrepreneurs3. CamCard.I used to dread attending trade events. Not because I am uncomfortable among large, milling crowds (I am), but because I would invariably end up with a stack of business cards from people I don’t even remember meeting. This card maze is not just a result of trade events. Even regular meetings with people in your office leads to a gigantic build-up of business cards that are never available when I need to make that all-important phone call from my car outside my apartment.CamCard puts an end to this mess that nearly every business owner has faced. All you need to do is take a picture of the business card you just received. CamCard reads the data on the card (in 16 different languages) and saves all the contact details for future use. The data for each contact gets updated instantly when your contact joins a new company or changes his number. Contact data is synced across all your devices making it available to you whenever you want it, wherever you want it. You can search for individual contacts in CamCard’s address book, add notes about a particular contact or even build your own virtual business card that you can share with your contacts.Related: 5 Reasons Business Cards Still Matter4. Flyp.Ever had those moments when you wanted to separate work from pleasure in every way possible? While it’s possible to have physically separate spaces for work and home, what would you do about your phone number? Getting two phones can be a real hassle and most people just resign themselves to using the same phone number for everything.Not anymore. With Flyp, you can now have a bunch of different phone numbers all parked inside a single phone. All your texts, voice messages and calls for each number get stored in one unified feed. Flyp also offers a unique voice-to-text feature that you can use to respond to callers when answering an incoming call is inconvenient.The real benefit of Flyp comes in its amazing flexibility. With a dedicated mobile number for work, you offer clients the option of reaching you outside of work hours. However, you still retain the choice of muting the business number when you are immersed in a family activity or don’t want to be disturbed.Related: The Jury Is Still Out on Texting for Professional Communication Growing a business sometimes requires thinking outside the box. 4 min read June 30, 2015
8 min read Opinions expressed by Entrepreneur contributors are their own. Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Growing a business sometimes requires thinking outside the box. Register Now » The internet of things is becoming a vital part of how we live and work. And automobiles are on the leading edge of this transformation.Related: Ford Made a Robot Butt to Test Its Car Seats, and It Has an Amazing NameNot so coincidentally, there are lessons all industries can learn from how the automotive industry is evolving and adapting. We say this as industry insiders: We work on ways to enhance cars of the future with data and cognitive intelligence.In fact, the entirety of what we think of as a “car” is rapidly shifting — from wholly new iterations of products and services to different concepts of use and consumer experience, Already, cars are becoming self-driving. Within 10 to 15 years, they will also diagnose their own problems and learn the behaviors and needs of their passengers to configure a better user experience.This future experience will not be one of “driving,” but rather the experience of being a passenger and a user.It might be more accurate, in fact, to call the car of the future a cognitive mobility capsule. For companies in the automotive industry, from original equipment manufacturing companies (OEMS) to suppliers, this vision of the future represents a sea change. Accordingly, they have to find ways to adapt, or be left behind. The user of the future is going to have an entirely different set of wants and needs than today’s, and successful companies will need to learn how to meet those expectations.How does any industry weather such a massive disruption to the status quo of its product or service? From Uber, Car2Go and Ford, to Samsung and Amazon, companies of all kinds — not just those in the automotive category — are already setting new priorities to stay competitive in their industries. Here are the key categories your company needs to pay attention to, to survive:Related: Domino’s and Ford Partner Up to Test Self-Driving Delivery CarsConnectivityWith the internet of things, everything is connected. Similarly, companies need to find ways to offer connectivity to their consumers, linking them to the company and outside networks. The data generated should then be harnessed to drive more improvements.Connectivity was originally added to automobiles as a safety measure: Makers added internet and wireless access to connect with emergency services when an airbag deployed. But some automakers saw further possibilities here — involving a total ecosystem that would keep customer, business and product linked.Consider the example of commercial agriculture giant John Deere, which now offers Precision Ag Technology, networking farmers together remotely and enabling them to share data on soil and seed needs, among other things.The wildly popular FitBit is another example: It uses Bluetooth to connect to your smartphone and track your fitness prowess. Home devices, meanwhile, use wifi to connect to a smart home system, such as the kind made by Apple, Google or Amazon. From your home’s refrigerator to its lights, security cameras and smart plugs, your home as a whole and most of the devices in it are on their way to being connected.If you’re a small business owner, look at every service you offer and every touch point and exchange where you have customers and clients. Build connectivity into these — whether it’s back to your website or to a customer-service portal. Then make sure you have a system in place to collect the data generated, so you can learn from each and every interaction to continue to improve your offering.Customer experienceDon’t think about services or products first; think about how you can provide the best customer experience. One telling example: GPS systems are now a fundamental part of cars.But the original GPS features installed by makers were cumbersome and hard to use. Enter Garmin, which was already providing GPS systems for sports and recreation and saw an opportunity to provide a better customer experience. The company developed an after-market GPS for cars that was far superior — and it turned into a great success. Its navigational system, Garmin Drive, features touch screens, voice commands and an ever-improving design that’s the essence of a good customer experience.In the future, it’s not going to just be a car’s look that speaks to customers, but the experience it offers. We’ll want a car that remembers to pick us up at 5 p.m. after ordering us a drive-through latte in advance — and then taking us to the kids’ weekly soccer practice. Businesses that understand this distinction will be the ones that succeed, while those that lack such capabilities will simply be left out of the equation.The small business of the future will almost certainly have more agility when it comes to tailoring its customer experience. Whatever your own business offers, define your customer experience; then look for ways to improve on that connection.Digital evolutionAnother thing to focus on are the digital functions related to your business, and how well they link together your business, product and customers. What appeals to consumers may not be the car at all, but the quality of its digital functions. FordPass, for instance, was developed by a legacy car manufacturer (Ford) but it’s not actually a car.It’s a mobile app that doesn’t require that you even own a car, let alone own a Ford, in order to reap its benefits. In essence, FordPass is a digital mobility assistant with tools for navigating, finding transportation, paying for parking or tickets in advance and more. This is a case where a brand known for being a car-maker is pushing its value proposition far beyond four physical wheels.Similarly, there’s Nest, a thermostat with brains. This digital transformation turned the most basic device into a smart device with remote connectivity, basic learning features and a simple user interface — all for $300. One of the first IoT devices, debuting even before Alexa, Nest’s success was evidence that customers would pay a lot more for a connected device: $300 versus $30.Small businesses understandably usually offer a smaller range of products and services. But consider how you could add a digital version to your product array. Then find ways to keep customers connected and coming back — with upgrades, subscriptions, scannable deals and coupons and social media campaigns.Daily lifeConsider how to make your product or service an integral part of daily life. Alexa has inserted erself very quickly into users’ daily lives. That’s absolutely the intention: to extend a product’s usefulness from a moment’s action to a whole set of behaviors, so it’s indispensable to how we live, no matter what we’re doing or what we need.With that in mind, imagine a car that not only drives itself and knows its own mechanical status, but also scans its passenger for his or her mood, knows what music to put on to suit that mood and is always trying to get better at finding the right match.Now, imagine that same car connecting with traffic networks to stay on the best route, setting up the news to watch or dialing into a work videoconference.These are the things that will happen when we step inside a car in the future. As the machine moves us through space, it will also provide us with a customized, personal experience, because it knows us that well. Eventually some of us will even plan our days according to what we can get done in the car: work, shopping, entertainment, family time, and more.Small businesses need to prepare for this future; they need to imagine how they can insert their product or service into a customer’s everyday life. How can your business provide services that help customers and extend beyond a product’s or application’s traditional functions?How can you make your offering indispensable? The answer may be far simpler than you think. Consider how pens have evolved into smartpens that record data; or how restaurants now offer websites and can aggregate feedback and ordering histories into customized suggestions; or how some clothing stores now offer digital sizing and style assistance.It all boils down to a cognitive life, in which everything is infused with personalized and connected services, customized experiences and machines that learn how to better help us all the time. Cognitive products and services will be part of the basic fabric of anyone’s life.Relating: Google Wants Its Self-Driving Cars to Operate More Like PeopleCloser to home for us, the automotive industry is already changing radically, with ride-sharing, car-sharing, electric vehicles, transportation and mobility options expanding constantly. The automotive company of the past will be the digital company of the future. The same will happen in your industry. We guarantee that.If you don’t want to be left behind, now is the time to make the shift. April 18, 2018
This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now Opinions expressed by Entrepreneur contributors are their own. July 25, 2019 Finding a logical starting point for bringing artificial intelligence integration into your marketing strategy is intimidating, no matter what your budget looks like. However, for the SMB and startup entrepreneur without the wiggle room to experiment, getting started often feels incredibly risky or out of reach. But we’re reaching a point where it’s becoming a necessity for any brand looking to stay competitive.Instead of being intimidated by big brands and their respective AI capabilities, small businesses should look to them for inspiration and utilize the lessons already learned by these companies, who can burden the risk of trying different AI strategies.Here are three areas of big-brand AI implementations that we know work and are ripe for SMBs to try: search marketing, targeted displays and social media ads.Search marketingSearch marketing is one of the biggest marketing tools any small-to-medium sized business has at its disposal, especially one reliant on a strong local population to keep it afloat. Think healthcare organizations, real estate companies, and more. Large brands have been leveraging the optimization AI can provide within search marketing for many years and it’s one of the most accessible options for start-ups and smaller brands needing to reach their local communities. Not only can AI help by automatically optimizing campaign keywords, site performance and relevant tags, but it often yields a better result at a lower cost than what the company previously saw.Related: 3 Ways Artificial Intelligence Has Sparked Marketing and Sales GrowthAdditionally, artificial intelligence layered on top of search marketing can ensure these businesses are keeping on trend with mobile — it is a mobile-first world after all — and recapture web visitors that may previously have been lost along the funnel. Geofencing, in particular, can help a business drive brand awareness and target specific leads through their phones. For example, if a realty company sets its geofencing parameters to target the parking lot of hospital it can present itself to an audience that might be in needs of its services such as new employees, traveling families and more.Using AI in search marketing has been a tried and true strategy for major brands for a while and fortunately, there has been a trickle-down effect making it increasingly effective for those who don’t have a big brand budget and marketing team. As the consumer begins to adapt to artificial intelligence voice assistants, many large businesses are beginning to adapt their web presence to appeal to the likes of Alexa and Google Home. In the future, SMBs and startups may want to consider adapting for voice search marketing, as well.Targeted displaysImpactful ads and branding are the cornerstones of any successful marketing initiative. Unfortunately, due to a lack of resources, smaller teams often resort to a one-size-fits-all approach to creating ads and often don’t have enough bandwidth to properly analyze the results.But as AI grows in sophistication, targeted display tools are getting better and better at learning about the customer and adapting to what messages and images that appeal to them most. Netflix is a great example of a company capitalizing on this in a super practical way — AI is the reason why you may have noticed the movie and TV thumbnails change every once in a while on your screen. Its highly sophisticated targeted display algorithm is learning what makes you watch and what has you skipping right over.According to Salesforce, this personalized approach has serious impact on purchase intent too, suggesting they drive 26 percent of e-commerce revenue in one survey. While a company might not have a Netflix budget, there are still plenty of cost-effective options that can help learn which images, text and colors get clicks and which ones don’t. LOCALiQ’s internal AI creative tool Grandstand, for example, uses a type of AI called deep learning to predict creative and design performance to make small businesses’ ads most impactful with audiences.Social adsSocial media advertising has an incredible ability to micro-target specific audiences and when used responsibly, it’s a highly effective marketing tool that gets a boost when AI is added to the mix.Coming in at a low starting cost, with minimal risk, social ads can be an easy entry point for business of all sizes to make AI work for them. Not only can a business, such as a real estate management company, target people in the area, but the AI can also constantly be updating and optimizing the ads to drive more engagement visits and touchpoints with your intended audience. Tools like this are already a core strategy for digital agencies and publishers and are now being made accessible for small and medium-sized businesses as well. The Network, for example, utilizes AI engines to constantly work to optimize search and social ads to ensure they’re getting to the right people at the right time, and increasing ROI for advertisers of any size. Related: AI Isn’t Replacing Workers; It’s Picking up the Slack. Here’s How.These innovative solutions are paving the way for even more intelligent technologies down the road. As AI grows in flexibility these social media-based AI tools are getting better and better at learning customer behavior and intent and adapting to their needs, so much that we’re even seeing chatbot technology become more and more accessible for the SMB or startup. Soon, not only will these businesses be able to hook more eyeballs into their services via social media ads, they’ll be able to take another step into the funnel by engaging them and answering questions via the AI.Many marketers are still talking about AI like it’s on the horizon, but the truth is it’s here and all the big brands are using it. Any small business looking to stay competitive needs to figure out how to bring AI into the marketing team and take advantage of all the lessons already learned big brands and make a strong showing right from the start. Enroll Now for Free 6 min read
Battery Life (Test Ver 2.0)1 of 5Continuous web surfing over Wi-Fi at 150 nits.Apple iPad Pro 12.9-inch (2018)Dell XPS 13 9370 (2018)Microsoft Surface Pro 6Samsung Galaxy Book 2Category Average (as of 05/31/19) Operating System RAM Weight Bluetooth 5.0 8:20Minutes (higher is better) 0:00 2:30 5:00 7:30 10:00 12:30 15:00 Bluetooth Secondary Hard Drive Type 1 Advertisement 64GB Optical Drive Speed Responsible for the editorial vision for Laptopmag.com, Mark Spoonauer has been Editor in Chief of LAPTOP since 2003 and has covered technology for nearly 15 years. Mark speaks at key tech industry events and makes regular media appearances on CNBC, Fox and CNN. Mark was previously reviews editor at Mobile Computing, and his work has appeared in Wired, Popular Science and Inc. Display Size Graphics Card CPU Video Memory Native Resolution 9:20 Mark Spoonauer, Editor-in-Chief iOS 12 RAM Upgradable to 2732 x 2048 Battery Life (Test Ver 2.0)Color AccuracyDisplay Brightness (Nits)Geekbench 4.1Jetstream Apple likes to say that the iPad Pro is a computer, not a tablet. I beg to differ. But it is much more than a tablet.article continued belowAdvertisement Whatever you want to call it, the 12.9-inch iPad Pro (from $999; $1,327 with keyboard and Apple Pencil) is one of the most powerful mobile devices ever made. The A12X Bionic processor in this slate runs circles around even Core i7-powered laptops on certain tasks, and yet the device weighs just 1.4 pounds. New iPad Pro 2018 12.9-Inch Review: Power Beyond BeliefThe new 12.9-inch iPad Pro delivers amazing speed via its A12X Bionic chip in a full-screen design.Volume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9接下来播放MacBook Air vs MacBook Pro: Which 13-inch MacBook Is Right For You?03:46关闭选项Automated Captions – en-US facebook twitter 发邮件 reddit 链接https://www.laptopmag.com/reviews/laptops/new-ipad-pro-2018-129-inch?jwsource=cl已复制直播00:0003:3003:30Your Recommended Playlist03:46MacBook Air vs MacBook Pro: Which 13-inch MacBook Is Right For You?02:01Apple’s Mac & iPad Pro Event: 5 Things You Need To Know01:30How to Use VLOOKUP in Excel01:30Best & Worst Laptop Brands 201901:34How to Reset a Windows 10 PC01:32How to Turn Your Windows 10 PC into a Wireless Display01:25How to Freeze Rows in Excel关闭 Apple has given the iPad Pro an iPhone X-style makeover as well, complete with a full-screen design, Face ID and a gesture-based interface (meaning no more Home button). And the new Apple Pencil feels better in your hand while offering useful gestures. Oh, and the battery life is bonkers, at well over 13 hours. Is the iPad Pro a laptop replacement? Not for me. However, if you like the idea of interacting primarily via touch or Pencil, you’ll be floored by the sheer performance and versatility of this slate. This iPad Pro more than earned its spot on our Best Tablets and Best Kids Tablets page. Price and Availability The 12.9-inch iPad Pro starts at $999 for the Wi-Fi model with 64GB of storage. The $129 Apple Pencil and $199 keyboard bring the price to a fairly steep $1,327. See how Apple’s smart keyboard folio compares to the best iPad Pro keyboard cases at our face-off. That’s MacBook Pro territory. Adding LTE costs $250, getting you the Wi-Fi + Cellular model. If I were spending my own money, I would pay a little bit more and get the 256GB version, which would bring the total cost with the accessories to $1,477. For our review, Apple sent us the 1TB Wi-Fi + Cellular model, which starts at $1,899 for just the tablet and costs $2,227 when you throw in the Pencil and keyboard. Gulp. Design The 12.9-inch iPad Pro is still imposing, but now that’s because of a much more immersive display and not because of the device’s sheer footprint. Apple blasted away the big bezels from the previous model to deliver something that’s almost all screen. Apple ditched the Home button while stretching the Liquid Retina display to the corners using the same techniques (such as pixel masking) the company employed on the iPhone XR. This is not an iPhone writ large, though, as the aluminum iPad Pro’s design is less playful and more industrial-chic, with perfectly flat sides and gently rounded corners. Apple blasted away the big bezels from the previous model to deliver something that’s almost all screen. This slate is smaller in every dimension than the last iPad Pro, as well as lighter. The new iPad Pro 12.9 measures 11 x 8.4 x 0.23 inches and weighs 1.39 pounds (1.4 pounds for the LTE model), compared to the 12 x 8.7 x 0.27-inch design on the 2017 model, which also weighed a heftier 1.49 (Wi-Fi) to 1.53 pounds (Wi-Fi + Cellular). The Surface Pro 6 is narrower than the iPad Pro but taller and thicker, at 11.5 x 7.9 x 0.33 inches, and heavier, at 1.7 pounds. In my hands, the new iPad Pro felt wonderfully thin, but you’ll definitely notice its weight after a few minutes. This slate is really best for using in your lap, whether you’re drawing or typing. But it’s fine for use in short stints while you’re standing. The other big (and overdue) design change on the iPad Pro 12.9 is the USB-C port, which enables users to connect the tablet to an external monitor (up to 5K), digital cameras and other devices. Some users will lament that the headphone jack got zapped as well, but many of us have already moved on to wireless headphones, anyway. Overall, I like the design of the iPad Pro, but I wish Apple had included a kickstand like the Surface Pro 6 and Galaxy Book 2 have. If your new iPad Pro looks bent, even though it just came out of the box, you’re not crazy or looking at it wrong. Apple admitted that a slight, visible curve is the result of its manufacturing process. Specifically, the bend is a result of the tablet’s metal and plastic parts cooling down. If you notice this within the first 14 days, you can exchange your iPad under Apple’s return policy. Display It would be a total waste of $999 (or more) to use the iPad Pro 12.9 just for bingeing Netflix, but damn does this screen look good. I streamed Ugly Delicious, a show about food, and this panel made a brick oven look mesmerizing. It looked so good I had to pause the frame when it showed the rich orange flames and oozy pizza cheese up close. According to our lab tests, the iPad Pro averages 484 nits of brightness, which beats scores from both the Surface Pro 6 (408 nits) and Samsung Galaxy Book 2 (350 nits). This LCD can reproduce 128.4 percent of the sRGB color gamut and registered a Delta-E color-accuracy score of 0.29 (0 is perfect). The Galaxy Book 2’s OLED display is more colorful, reaching 200.2 percent of sRGB, but it’s not as accurate (0.31), while the Surface Pro 6 produced slightly more colors than the iPad (136 percent) but with worse accuracy (0.56). MORE: Apple Reveals New MacBook Air, iPad Pro and Mac mini The display on the iPad Pro 12.9 benefits from other technologies as well, such as ProMotion. This enables the panel to scale its refresh rate automatically up to 120 Hz, depending on the task. There’s also True Tone, which can change the color temperature of the display based on ambient lighting to make reading easier on the eyes. Audio Whoa. That’s what I said to myself when I listened to Bruno Mars’ “Perm” blasting through the iPad Pro’s four-speaker audio system. Compared to what you get from the Surface Pro 6, the new iPad’s sound wasn’t just louder and clearer; the bass guitar and bottom end overall were just more present on the Apple slate. The iPad Pro also includes five microphones, which come in handy for FaceTime calls but also Siri queries. In fact, the iPad Pro heard me from several feet away in a conference room when I said, “Hey, Siri,” and asked about the weather. Apple Pencil The new Apple Pencil is now pricier, at $129, but it’s a big improvement over the original. For starters, it’s a cinch to dock this Pencil with the iPad Pro, thanks to a built-in magnet. The Pencil starts charging as soon as it attaches. I tried shaking the iPad Pro hard with the Pencil attached, and it didn’t come loose. The Pencil also stayed put after I walked a mile with the iPad Pro stuffed in my backpack, but it did come loose one time while I was taking the tablet out of my bag. The new Apple Pencil also feels better in the hand, as there’s a flat edge. Plus, you can activate various shortcuts with a double tap, such as quickly pulling up the eraser. And with a quick tap, you can go straight into the Notes app when the iPad Pro’s screen is off. The new Apple Pencil is now pricier, at $129, but it’s a big improvement over the original. I handed the new iPad Pro to our deputy director of photography, Jef Castro, who also happens to be a great illustrator, and here’s what he said: “My favorite update, as simple as it may sound, is the flat edge, which felt much better in my hand and made for a better grip. I say this as someone who gets minor hand cramps from the previous Pencil after continuous use.” Jef also liked all the improvements, from the magnetic charging to the double tap, which created a much smoother experience for him. Unfortunately, the Apple Pencil works with only the new iPad Pros; it’s not backward-compatible with previous iPad Pros. A12X Bionic: Crazy-fast performance The 7-nanometer A12X Bionic chip inside the iPad Pro is so fast we almost did a spit take when we tested the CPU in our labs. This processor packs four performance cores and four high-efficiency cores, and there’s a new GPU that promises twice the graphics performance as the A10X processor inside the last iPad Pro provided. On Geekbench 4, which measures overall performance, the iPad Pro 12.9-inch turned in a multicore score of 17,995, which smokes scores from the Surface Pro 6 with its Core i5 CPU (13,025) and even the Core i7-powered Dell XPS 13 (14,180). The Qualcomm Snapdragon 850-powered Galaxy Book 2 (3,945) is not even in the same universe as the iPad Pro. Qualcomm has announced a new Snapdragon 8cx chip for laptops and 2-in-1s, but that won’t start appearing in devices until the third quarter of 2019. The 12.9-inch iPad Pro also crushed the competition when we turned to video editing. Transcoding a 4K clip to 1080p in the Adobe Rush app took just 7 minutes and 47 seconds on the iPad Pro, while the Dell XPS 13 took 31:03 and the Surface Pro 6 took 31:54. The latest 2018 13-inch MacBook Pro completed the task in 25:53. The gap wasn’t as great when we exported 100 raw photos in Adobe Lightroom on the iPad Pro, but Apple’s tablet still came out on top. The iPad Pro took 59 seconds, while the XPS 13 took a little more than 2 minutes. The 13-inch MacBook Pro and Surface Pro 6 were in the middle, at 1:35 and 1:36, respectively. All of that A12X horsepower also comes in handy when using AR apps like Plantale. My colleagues were floored when I placed a big sunflower in the middle of the newsroom, and then the app let me zoom in on a highly detailed cross section of a leaf to see the photosynthesis process. Apps like this can change the face of education. This iPad has serious game, too, as I found when I fought as Superman in Injustice 2. This resource-intensive title loaded in less than 10 seconds, and the action never stuttered, even on a giant, 12.9-inch display as I frantically punched and kicked. MORE: New iPad Pro Beats XPS 13, MacBook Pro in Leaked Benchmarks However, that game isn’t even fully optimized for the iPad Pro. Assassin’s Creed Identity and a new version of NBA 2K19 both look impressive, but we’ll have to see if those and other titles are really Xbox One S-quality, as Apple claims. Battery Life This is impressive. On the Laptop Mag Battery Test, the iPad Pro 12.9 inch lasted 13 hours and 14 minutes. That beats the Surface Pro’s time (9:20) by nearly 4 hours. The ARM-powered Galaxy Book 2 mustered a good-but-not-great 10:41. Despite the inclusion of USB-C, the iPad Pro 12.9 inch doesn’t offer fast charging. We will update this review with full test results, but this slate took about an hour to charge to 20 percent. My biggest gripe with the iPad Pro is the short, 1-meter power cable. It didn’t even reach to my kitchen table from a very close wall. Apple sells a 2-meter USB-C cable for $19, but that accessory should have been included. iOS 12 (and iPadOS) Using the iPad Pro in iOS 12 feels a lot more intuitive and productive than you might think. This is not just a big iPhone. You can easily run two apps side by side, provided they’re optimized for the software. For example, I could easily drag an image out of Photos into an outgoing message I had composed in Mail. My biggest gripe with the iPad Pro is the short power cable. If you swipe up from the bottom of the screen, you can close an app, but swiping up slightly will show the Dock. Swiping down from the top right will display the Control Center, for tweaking settings on the fly. You can also quickly switch between open apps just by swiping from left to right toward the bottom of the screen. However, I think the keyboard integration with iOS should be better. For example, you can’t just type on the Home screen to search for apps. You have to swipe down from the top of the screen first. It’s a similar deal for the Settings menu. You shouldn’t have to tap the Search bar first when you have the keyboard attached. Later this year, though, the iPad’s operating system changes its name, as Apple releases iPadOS. Wondering how iPadOS will stand out from iOS 13? We’ve got a full guide to iPadOS’ exclusive features. And if that makes you curious enough to want to try the public beta, check out our tutorial for how to install the iPadOS public beta. Cameras You will look silly using a 12.9-inch tablet to take photos and videos, but you’ll be glad to know that the 12-MP camera on the iPad’s back takes sharp pics. And this camera uses the same smart HDR feature as the latest iPhones have to bring out more highlights. Take this photo of mums, for example. The iPad Pro delivered fairly good detail in the petal, and the pinks and yellows were rich without being overly saturated. The iPad Pro also did a good job capturing this scene in Bryant Park. The holiday lights are fairly distinct, though the trees in the background could be a little sharper. The front 7-MP camera on the iPad Pro can take Portraits, complete with the ability to tweak the depth control for a nice bokeh effect (after you shoot but not before). But for some reason, Apple didn’t give the back camera Portrait mode support. Bottom Line The iPad Pro is the quintessential tablet for power users and creative pros. It’s so fast that I imagine the likes of Qualcomm and Intel are getting nervous. This tablet wiped the floor with premium Windows laptops and 2-in-1s, in both benchmarks and real-world tests. The iPad Pro’s display, sound and battery life are also top-notch, and the improved Apple Pencil is more comfortable and easier to store. However, it’s going to take some time for developers to tap the potential of the A12X Bionic chip. For instance, a fully optimized version of Photoshop for the iPad is shipping in 2019, complete with Apple Pencil and touch support — not a watered-down Photoshop, but the real deal. If you’re looking for a true laptop replacement, the Surface Pro 6 is a better option. It’s not as speedy, but Microsoft’s 2-in-1 offers a more comfortable keyboard with a touchpad and a true desktop environment. Then again, Apple didn’t set out to create a 2-in-1. The company wanted to deliver the ultimate mobile device for those who like the idea of using touch and Pencil input most of the time. And if you’re in that target audience, nothing comes close to the iPad Pro. Credit: Laptop Mag by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeVikings: Free Online GameIf you’re over 40 – this game is a must!Vikings: Free Online GameUndoKelley Blue Book5 Mid-engine Corvettes That Weren’tKelley Blue BookUndoGrepolis – Free Online GameGamers Around the World Have Been Waiting for this GameGrepolis – Free Online GameUndoForbes.comCrazy Rich Asians for RealForbes.comUndoTODAYCeline Dion Discusses Her Recent Weight Loss: ‘Everything’s Fine’TODAYUndoMy Food and FamilyHealthy, Homemade Drunken Thai Noodles In Just 20 MinutesMy Food and FamilyUndo Best Apple Laptops The Best Laptops for Every Need Kids Tablets to Buy (or Avoid) Specifications Size Touchpad Size Wi-Fi Model Ports (excluding USB) Highest Available Resolution Nano SIM A12X Bionic chip with Neural Engine Embedded M12 coprocessor 2732 x 2048 Optical Drive Hard Drive Speed Warranty/Support 1.39 lbs Review 10:41 12.9 Hard Drive Type 4K8:231080p11:59 Author Bio Mobile Broadband Ports (excluding USB) 802.11 a/b/g/n/ac USB-C Ports (excluding USB) Hard Drive Size Mark Spoonauer, Editor-in-Chief on AddNewOpt USB Ports Secondary Hard Drive Size Microphone Company Website 11.04″x 8.46″ x 0.23″ Wi-Fi 13:14 Secondary Hard Drive Speed www.apple.com
It was Westmoreland’s late husband Richard Glatzer, who worked with Westmoreland on all of his films, including this one, who pushed him to tell Colette’s story on the big screen.‘He was an avid reader,’ Westmoreland tells GSN. ‘He became a bit obsessed with Colette and would come to me saying, “Guess what she did next? Guess what she did next?”‘This was his dream project — and he was actually born on the same day as Colette.’The movie really champions women. Keira Knightley plays Colette in a relevant way — I think Colette would have been an advocate for the current Time’s Up movement.It’s kind of extraordinary, the timing. Getting the movie made took many years.The issues Colette was dealing with, having a man co-opt her work, having a man claim credit for her ideas, her going against the patriarchy to claim who she was — all these things, it’s so inspiring. It connects so much to today’s issues of Time’s Up, #MeToo, and LGBT visibility.Westmoreland directing Knightley in the film | Photo: IMDB/Bleecker StreetThe visibility in this film feels important. It’s based on real people and shows the fluidity of sexuality and gender expression is not a modern invention. Was that something you consciously thought about?Absolutely.One of the huge appeals to us was it’s this heterosexual story with this huge queer explosion. We [him and Glatzer] always looked for that in our stories.It’s this cross-pollination of what a straight woman is experiencing, what a queer woman is experiencing, and this integration with a straight marriage is fascinating.There’s a scene I keep going back to — Colette correcting her husband Willy (Dominic West) misgendering her genderqueer lover, Missy (Denish Gough). Did that really happen?Missy is this extremely fascinating and brave historical figure, she really embraced masculinity as her identity. And before words really existed for the butch lesbian or transgender communities.In real life, Missy was quite fluid with pronouns. In letters, Colette sometimes used a male pronoun for Missy and other times, used female pronouns. Between them, there was an intimate woman-to-woman romance, but also a deep appreciation for Missy’s masculinity.That scene really shows how Colette respected Missy, especially in contrast to Willy as the other masculine figure in Colette’s life. He was about power, Missy’s embrace of masculinity was about an authentic display of self.Gough as Missy | Photo: IMDB/Bleecker Street British director Wash Westmoreland’s new film Colette is challenging the period drama genre with modern explorations of gender and sexuality.The movie stars period drama icon Keira Knightley as the real-life French novelist Colette, coming into her own both as woman and storyteller at the dawn of the modern age. eTN Chatroom for Readers (join us) It’s a powerful scene for people to see, especially today.Everything about Colette was natural and direct. When she’s insisting Willy use male pronouns, it’s this simple statement of: ‘This is just the way it is.’Like when Willy asks her about what’s happening in the bedroom with Missy. He says: ‘Isn’t something missing?’ And Colette looks at him and replies: ‘What do you mean?’For Colette, she finds raw passion and connection with Missy, meanwhile Willy is going back to his naughty schoolgirl fetish and it’s so pathetic. And yet Colette is the one transgressing outside societal bounds, where Willy is sticking to the male playbook. It’s Colette’s ascension and Willy’s decline.It really sends the simple but powerful message to be who you are and not who you think the world wants you to be.She really goes for it and becomes an inspiration for us all.You have cast transgender actors in cisgender roles, with very little fanfare. It’s not making headlines — it just is. They’re actors —And they act! I have people come up to me about our trans actors and ask: ‘Which one was he?’ And I say: ‘Bingo.’We had a transgender consultant on the movie, Christine Clark, to talk about Missy. During that time, I visited a transgender awareness workshop.I talked to a lot of trans actors and all they wanted was for cisgender roles to be available to them. And this light went off in my head. I met some actors I really wanted to work with, and I just said, ‘Let’s do it. Let’s throw out the rulebook.’Everyone’s invited to this party.Wash Westmoreland | Photo: YouTube/THRThe period drama is my favorite movie genre but a lot of people see it as passive and out-of-touch. Colette feels very dynamic and modern. Is that something you wanted to do?We wanted to buck the genre and the rules.There’s something happening with period pieces. Lady Macbeth was an interesting piece that came out last year, The Favourite this year has genre-defying elements.People then had real bodies and they belched and farted and fucked. French society was more open about that. Real people are here, just like you.So many period pieces, you wait two hours for them to get engaged — the first bit of Colette, they’re in the barn making hay. And there are no negative consequences for women being sexual in this film.And women have always been sexual!Colette led the way. As a writer, she put ideas into the world. The young women who read Colette’s work Claudine, saw themselves in it.Colette comes out this Friday, 21 September, in the US, and 25 January in the UK.Got a news tip? Want to share your story? Email us . Share this:TwitterFacebookLike this:Like Loading… GAYSTARNEWS- Keira Knightley on a lesbian Bend It Like Beckham: ‘We need a sequel’Keira Knightley has an affair with a French noblewoman in new movieKeira Knightley reveals her scandal with female date at promRead the full article on Gaystarnews: :https://www.gaystarnews.com/article/wash-westmoreland-colette-interview/