CALGARY — For the biggest pay hikes in Canada, look no further than the oilpatch.The energy sector continues to lead the country in both actual and projected salary increases, according to survey released Monday by global consulting firm Mercer.The average base salary increase across the country is expected to be 3% next year, the same as in 2014.But in the energy sector, the pay bump is forecast at 3.7% in 2015 after an actual 3.9% increase this year.Mercer has conducted its Canada Compensation Planning Survey for more than two decades, compiling responses from nearly 700 organizations across Canada.For the past five years, the trends have been stable both at a national level and amongst different industries, Mercer’s Allison Griffiths said in an interview.“Companies just, in general, are feeling more stable and more confident about their outlooks,” she said.When the energy sector is removed from the mix, the national average projected salary increase drops to 2.9%. That effect is more pronounced in energy-rich Alberta and Saskatchewan.On the other end of the spectrum, the transportation, equipment, consumer goods and retail/wholesale industries are expected to see the smallest salary increases at around 2.6 or 2.7%.“All different factors come into play here when we’re talking about salary increases. It’s the economy… or who are the big companies within the region and what are they doing? Cost of living comes into it, competition for labour,” said Griffiths.“Retail in general is typically one of the industries that their profits and their margins are very tight, so they’re typically very conservative with their salary increases.”While base salary is an important component in attracting and retaining talent, it’s important to make sure employees understand in other ways that they’re valued, she said.“Unless you have good communication and you’re really able to explain things to employees in a meaningful way, things get lost in translation and the engagement aspect of it can get diminished,” she said.“It’s actually about how it’s delivered and thanking your employees for their hard work and things like that.”Another important aspect is making sure employees are aware of opportunities for advancement within their organization. With the economic outlook stabilizing, companies are becoming more focused on putting so-called “career frameworks” in place.Demographics also has a lot to do with it, said Griffiths.“The younger generation definitely wants to know more and wants more transparency around their career potential.”The Canadian Press
This week’s Conversation with Goodman podcast host Susan LeBlanc talks to Ransom Hawley, founder of Caddle, a reward-based application that is garnering national attention.An experienced sales and marketing professional, Hawley left his job to pursue his idea full-time and started Caddle in 2015.When scouting locations for his company, Hawley chose Niagara for the support he’s received and its proximity to Toronto.Through the Caddle app, consumers can benefit from earning cash through their participation and brands benefit from a better way to target their consumers.“Caddle is a reward based platform that improves the way brands connect and engage with consumers,” explains Hawley. “We reward consumers for engaging in ads, answering surveys and purchasing products.”“We engage and educate the consumer and introduce them to the product via the ad and survey and then convert with purchase in that digital coupon,” Hawley said.“We offer that holistic and linear marketing platform and from a consumer perspective, you get to earn a little bit of extra money in your spare time.”Hawley, who had the opportunity to pitch Caddle on CBC’s Dragons’ Den show, attended the Improving Your Pitch event hosted by BioLinc, Brock’s business incubator run by the Goodman School of Business.This podcast is the latest in the Conversations with Goodman series which is produced by the Goodman Marketing, Communications and Alumni Relations team and features guests from the Goodman community.